{"id":1790,"date":"2021-03-27T15:42:03","date_gmt":"2021-03-27T11:42:03","guid":{"rendered":"https:\/\/cricketfever.org\/?p=1790"},"modified":"2021-03-27T15:42:03","modified_gmt":"2021-03-27T11:42:03","slug":"why-the-world-is-watching-the-ipl","status":"publish","type":"post","link":"https:\/\/cricketfever.org\/2021\/03\/27\/why-the-world-is-watching-the-ipl\/","title":{"rendered":"Why The World is Watching the IPL"},"content":{"rendered":"
Cricket is a pastime that\u2019s loved by many throughout the world. We many people think of competitive cricket, one of the first leagues to come to mind is likely to be The Ashes. However, since the growing popularity of the sport, many countries now have their own leagues, competing against other teams with the aim of winning. There are many countries in which cricket is an extremely popular sport including Australia, the UK and of course India. There are different reasons why this sport has grown in popularity, but the fact it has become more accessible for those wishing to play is definitely helping \u2013 more women are part of cricket teams than ever before and that\u2019s a wonderful thing to see!<\/p>\n
India loves cricket and so in 2007 launched The Indian Premier League. Now once a year, 8 teams from different areas of India<\/a> compete between March and May to be the winner. The league has become extremely popular, with teams wanting to knock the Mumbai Indians off the top spot \u2013 they have won a total of 5 titles since the league began the most of any team. Over recent years the game has really started to earn a name for itself and many cricket fans throughout India are keen followers and want to know what is happening in each match.<\/p>\n https:\/\/www.pexels.com\/photo\/young-cricket-player-with-bat-4770740\/<\/a><\/p>\n There is no doubt that the skills that the players have and the nail-biting matches this creates is a reason for the game to be so popular, however, the marketing behind the IPL certainly helped. It is clear to see that thought has gone into the whole marketing campaign to thrust the IPL into the limelight \u2013 and it has really worked.<\/p>\n They varied the advertising they took part in throughout India, but they made sure there are a full campaign of adverts across radio, TV and print. They even made sure that large sporting events had billboards advertising the IPL on display. Online, they worked with bloggers and social media influencers to help spread the word about their league and why people should watch. They were clever and targeted people that were already keen sports fans, especially those with a liking for cricket. That way they knew that they were hitting people who were likely to make the jump to watching the IPL.<\/p>\n The internet has helped the IPL grow in popularity, especially since websites such as Sportsadda.com<\/a> have started to cover the game. This opened up the world of IPL to people who couldn\u2019t attend matches and made the whole league much more accessible to all \u2013 helping it grow in popularity!<\/p>\n Helping the game to be accessible to all has definitely increased its popularity. After all, who wants to follow a sport that they\u2019re not able to find out what is happening when it happens? SportsAdda and other sporting enthusiast websites often have up to date match scores and updates, so you can follow the game even if you can\u2019t watch it as it happens.<\/p>\nIPL Is Marketed Perfectly<\/strong><\/h2>\n
Making It Accessible<\/strong><\/h2>\n