BANGALORE/LONDON, 2nd April 2009 – ESPN Cricinfo – the world’s leading Cricket website – today announced a strategic deal with mobile services provider, Snaptu, to deliver international cricket scores and news. Snaptu’s unique ‘virtual application technology’ will enable Cricinfo to deliver a truly excellent user experience on a range of mainstream mobile phones as well as high-end devices.
The Snaptu mobile platform converts premium web content into fast, user-friendly applications in the mobile environment. As the world’s definitive cricket information resource, Cricinfo is the only cricket application available on the Snaptu platform, selected on the basis of its unrivaled authority, knowledge and breadth of content.
“There has been a massive increase in the use of mobile devices to keep up to date with all sports action. The partnership with Snaptu will immensely benefit our users regardless of the kind of mobile device they use to access cricket scores and news,” said Tom Gleeson, Vice President for ESPN Digital Media, EMEA. “The experience is intuitive, stylish and delivers a great service to mobile users by extending functionality.”
Simon Davies, Snaptu’s European MD said: “Having loved and played the game for most of my life, Cricinfo is my definitive point of reference for all things cricket. We are incredibly proud to be delivering the last word in cricket right into people’s pockets around the world”
Video link: http://www.youtube.com/watch?v=do‐wYiCldyA
Web link: www.snaptu.com/a/cricinfo
Mobile link: m.snaptu.com/cricinfo
About ESPN Cricinfo
Cricinfo is the world’s leading cricket website, ranked No. 1 in all of its major markets. The site was founded in 1993, and its continuing success is built on the combination of live ball-by-ball coverage of all Test and ODI matches, news and features written by some of the world’s best cricket writers, and in-depth statistics on every one of the approximately 3,000 international and 45,000 first class cricketers to have played the game. Cricinfo is now accessed by more than 7 million users every month. The site’s global reach, authority and brand recognition are unrivalled in the world of online cricket. And Cricinfo now reaches beyond the internet: You can get Cricinfo content on your mobile phone as well. Cricinfo is now a part of ESPN, the global sports media powerhouse. With this, Cricinfo joins a stable of top-drawer sports websites, including ESPN.com, the US’s premier online sports destination, and ESPNsoccernet.com the world’s leading English-language football website.
Snaptu is the mobile application network provided by Moblica Ltd. The platform enables the delivery of high quality content services via everyday, mass market mobile phones. Such services include news, sports, movies, weather, social networks and transport information. Provided on behalf of a rapidly growing list of international content originators, Snaptu enabled services represent a breakthrough in end user experience that is set to bring highly functional and stylish mobile Internet offerings into the mainstream. Users can access these services for free from Moblica’s websites (www.snaptu.com/a/cricinfo and http://m.snaptu.com/cricinfo from the mobile phone).
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